DataJoe: DataJoe Components

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DataJoe Turnkey Online Store (Standard E-commerce)

The following are examples of DataJoe's "out of the box" online storefront:

The Turnkey Online Store Offers:

Integrated online shopping cart (DataJoe merchant account)
Multiple standard pages
Ability to offer previews of lists
Simple purchase and checkout

DataJoe E-commerce Tools

Business publishers utilize a variety of methods for publishing data online. Generally, they are publishing data from ranked lists or directories. They sell access to the data using a variety of models, including "pay-per-download," database subscriptions, and custom search and download.

DataJoe E-Commerce
A large contingent of business publishers use DataJoe as the standard, dedicated solution for data e-commerce. DataJoe is a software system engineered for business publishers who produce interactive ranked lists, editorial directories, and other rich data sets. The DataJoe system contains modules for research, print-publishing, and online publishing of rich data products.

DataJoe provides business publishers with two methods of generating revenue from their rankings and directory data:

Local Data E-Commerce
National Data E-Commerce

Local Data E-Commerce
DataJoe E-Commerce is a specialized toolset for generating revenue from company data. The toolset comprises an easy "out-of-the-box" Online Store and Online Shopping Cart. DataJoe also provides custom Online Data Storefronts. Revenue models include "pay-per-download," database subscriptions, and search & download (custom download) models. For examples of the DataJoe Online Storefront, follow the links below:

National Data E-Commerce
DataJoe provides business publishers with a venue for selling data collaboratively. The DataJoe National Marketplace is a clearing house for deep company data contributed by business and trade publishers across the nation. Visit the DataJoe National Marketplace at www.datajoe.com.

Database-To-Print Utility

DataJoe is a software system engineered for business publishers who produce interactive ranked lists, editorial directories, and other rich data sets. The DataJoe system contains modules for db storage, research, print-publishing, and online publishing of rich data products.

Exporting Data for Print Products
When your data is hosted in the DataJoe database, you can export in several formats that help quicken the process of getting data into print. These formats can be customized to eliminate hours of manual formatting, while matching your publication's design guidelines.

*.PDF
Quark Tags
Indesign Tags
X-Tags
*.XLS / CSV
*.DOC

*.PDF style is typically used for printed rankings. Export full-color, customized tables and charts as production quality *.PDF files. If a change is required, just log back into DataJoe, make the change in the database, and re-export. This eliminates the need for changes to be made on the final layout -- since changes made directly to the static layout generally don't make it back to the database -- which leads to version control errors and degradation of the data.

Quark Tags, InDesign Tags, and X-Tags are used for complex print directories. It's a beautiful thing when you're able to flow your directory straight from the database into InDesign-compatible tagged-text, with all style attributes correctly applied. This can eliminate tons of hours devoted to manual formatting.

*.XLS / CSV. For en export of the raw data (mailings / analysis), or for die hard designers who want the data in it's most primal form so they can work their magic, there's always the *.XLS / CSV route. You can search the database and export the precise cuts of data you need.

*.DOC format is seldom used, with the advent of Tags. However, some clients have found efficiencies in using this format to export their directories.

DataJoe Online Publishing Tools

DataJoe is a provider of software services for business and trade publishers. DataJoe's core software system contains modules for data management, online surveying, print publishing (*.XLS, *.PDF, Quark Tags, InDesign Tags), online publishing (interactive ranked lists / databases & directories), and e-commerce.

Examples of Interactive Lists Published using the DataJoe Platform:

Examples of Databases & Directories Published using the DataJoe Platform:

Examples of DataJoe E-Commerce:

How Does DataJoe Integrate with My Web Site?

DataJoe integrates with your Web site via a simple "Widget." DataJoe provides you with a snippet of code to place in the content area one of your Web pages. This snippet of code summons the formatted data directly from the DataJoe database and displays it on your site pages. This is a simple and very common Web site integration technique.

For publishers with more extensive/experienced development teams, you can use the DataJoe API to pull data directly from DataJoe and display it in your own customized format.

Data Management Software

DataJoe is a software system engineered for business publishers who produce interactive ranked lists, editorial directories, and other rich data sets. The DataJoe system contains modules for research, print-publishing, and online publishing of rich data products. DataJoe reports an average time-savings for users as 340 hours per year, per FTE staff member.

Data Management Software
The DataJoe database is tuned specifically for searching, adding, editing, and maintaining company and person records, as well as "thing" records like deals, transactions, and other record types. A lot of the functionality is what you'd expect from any database. However, there are a few exceptions that make DataJoe the best fit for business publishers who create business rankings and editorial directories.

Online Access. DataJoe is a hosted solution, so admins can access the database securely wherever they have Internet access. Comes in handy if someone gets snowed in, but still needs to meet a deadline.
Assigned Privileges. The chief administrator can discreetly assign privileges to other users. Let's say you have a new intern with an itchy trigger finger for clicking "delete ..." you can take away his delete privileges, neutralizing the problem.
Field Level Logging. A historical record is kept of EACH CHANGE to EVERY RECORD in the database. This includes details about when it was changed, who changed it, and what is was changed from. A life save when you have a lot of "cooks in the kitchen."
Customized Search Interfaces. You can actually customize search interfaces to search across the fields that make sense. The options here are nearly unlimited.
Automated Survey. Send discreet survey blasts directly from the database, to contacts at companies within the applicable group. For example, it's that time of year to get in touch with all the Accounting Firms for your annual ranking ... Blast them all in a matter of moments with a professional e-mail that enables the recipients to securely update existing data or provide new data.
Flexible Form Creation. Create your own data forms and surveys with an easy-to-use manager. You don't need to be a database administrator or a techie to use this -- it's easy.
Complex Queries (Saved Custom Queries). Build and save your own complex custom queries -- searches that you use all the time. Again, this is not rocket science for techies. DataJoe is for everyone.
BlueLines. With a click of a button, you can see how a list or directory is stacking up, based on the data you have currently received. Make a change, and the list will auto-update, re-ranking and re-sorting based on the criteria you have set!
Export for Print. See Database-to-Print Utilities
Publish Online. See Online Data Publishing
E-commerce. See Data E-commerce

Online Survey Software - Survey-to-Database Tool

Online Survey Software - Considerations
You're probably familiar with Survey Monkey and Zoomerang. These guys are great for quick polls, or for one-off projects where you need to get fast feedback from companies, and collate results into an Excel file. But what if you are building a comprehensive, ever-growing database of company records, which feeds into multiple products? A one-off solution won't cut it. In cases like these, using an online survey system that is not tied into a rich, sustainable database can be the recipe for a nightmare. Here's the old pattern -- survey, export, import, format, publish. And do it all over again.

Online Survey Software - DataJoe Components
DataJoe is a software system engineered for business publishers who produce ongoing interactive ranked lists, editorial directories, and other rich data sets. The DataJoe system contains a flexible database engineered for data management, tied to a suite of survey tools for data acquisition. Your database, your surveys, print publishing, online publishing, and data e-commerce are all integrated into a single system. Think about that for a second.

Data Management System. Search and group companies and send blasts to particular industry sectors. Once you've isolated the right group, blast all contacts within that group.
Custom Surveys. Create and save your own customized surveys, built right into the database so all data collected flows to the right place.
Online Survey Blaster. Send out individual or batch blasts in a few clicks. Send e-mails, digital faxes, or HTML attachments directly to contacts in your database.
Online Submission. For email surveys, recipients will be directed to their own, unique, survey form (pre-populated with their data from previous years, at your discretion.) No log in or password necessary - just a direct link to a secure environment where they can input and update information for their company. This is incredibly convenient -- and optimizes response rates.
Survey Logs. Track successes and failures, and narrow down your follow up opportunities.
Track opens, bounces, and submissions.
Holding Area. Maintain strict editorial control. All submissions flow to a "holding area," pending approval. You will be able to view the survey, with any conflicts with existing data highlighted (so you can spot red flags.) Once you approve -- and only when you approve -- the survey updates the live database. This instantly updates the applicable online products using the data.

Taken together, this process eliminates unnecessary manual entry. It also eliminates steps between getting data from your survey utility into your database utility -- DataJoe bridges the gap by becoming both at once.

With DataJoe it's not: "survey - verify - export - import - format - publish."

It's: "survey - verify - publish."

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